SEO (Search Engine Optimization) is a process of improving your site's performance and visibility for search engine like Google for better ranking and traffic when people search for services or products related to your site in Bing, Google, Yahoo and Yandex etc.
If your site's visibility increases on web, it will directly help your website for more organic traffic.
And also for better experience for user on your website.
SEO for beginners, you should read it to understand seo optimization or website Optimization, seo content, on page optimization, white label seo, SEO content writing, Google serp, Google Page Rank, etc.
How does SEO work?
Bots are used by search engines such as Google and Bing to crawl web pages, going from site to site, collecting information about those pages, and indexing them. Consider the index to be a massive library where a librarian can retrieve a book (or a web page) to assist you in finding exactly what you're looking for at the time.
Following that, algorithms analyse pages in the index, taking hundreds of ranking factors or signals into account, to determine the order in which pages should appear in search results for a given query. In our library analogy, the librarian has read every book in the library and knows which one will have the answers to your questions.
Our SEO success factors can be thought of as proxies for user experience aspects. It's how search bots determine how well a website or web page can provide the searcher with what they're looking for.
Unlike paid search ads, you cannot pay search engines to improve your organic search rankings, so SEO experts must put in the effort. This is where we step in.
Why is SEO important for marketing?
Because people conduct trillions of searches each year, often with commercial intent to find information about products and services, SEO is a critical component of digital marketing. Search is frequently the primary source of digital traffic for brands, and it works in tandem with other marketing channels. Greater visibility and higher ranking in search results than your competitors can have a significant impact on your bottom line.
However, search results have evolved in recent years to provide users with more direct answers and information that is more likely to keep users on the results page rather than driving them to other websites.
Also, features in the search results such as rich results and Knowledge Panels can increase visibility and provide users with more information about your company directly in the results.
To summarise, SEO is the foundation of a comprehensive marketing ecosystem. When you understand what your website visitors want, you can apply that knowledge to your campaigns (paid and organic), website, social media properties, and more.
Types of SEO (Search Engine Optimization)
There are three types of SEO -
1. On Page SEO
On Page SEO means optimizing the web page content to improve search engine results rank and attract organic traffic. On Page SEO includes techniques for optimizing images, HTML tags, Headlines, internal linking, URL, etc.
Everything you do to make your website rank higher in search engines result pages (SERP) falls under On Page SEO.
2. Off Page SEO
Off Page SEO also called Off Site SEO means anything that you do outside of your website to rank high within the search engine result pages (SERP).
Off Page SEO directly refers to all activities that doesn't happen directly on your website like content marketing.
Off Page SEO techniques in techniques includes content marketing, link building, social media and Local SEO etc.
3. Technical SEO
Technical SEO is a process of ensuring that the website meets the all the technical requirements of modern search engine with the goal of getting improved ranking in search engine result pages.
Some Technical SEO :
1. Indexing : If all the pages of your website are indexed, then it helps to rank your website.And if your page is not indexed properly, your site's ranking may change.So make your web pages index friendly.
2. Crawling : This is second most important term in technical SEO.
Why Crawling is so important ? Let me tell you if Google or any other crawler will not crawl your site or your site is having problem in crawling, then the search will not be able to find or fetch your url which will be very bad for the site.
4. Local SEO : Local SEO is a search engine optimization (SEO) practice to increase your website visibility in local search results on Google.
Any business which has a physical location or serves a geographical area can benefit from local SEO.
Local SEO is especially for brick and mortar business with a local means physical location or geographical area.
In local SEO, we do everything like link building, web content, on Page optimization with focused intention, that is to be found in local search results.
To know About CPC, CTR, RPM and Google Adsense
5. White Hat SEO : Whit Hat SEO is a search engine optimization strategy that function within the rules and guidelines of search engines like Google, Yahoo, Bing, Yandex and expectations of searchers.
Simply Local SEO means anything that you do to improve website search ranking on search engine results page (SERP) while maintaining the rules and guidelines of search engines.
White Hat SEO includes techniques like On Page SEO, link building, web content, backlinks and many more.
6. Black Hat SEO : Black Hat SEO is a Search Engine Optimization (SEO) practice that is used to get higher ranking in search result against Search engines rules and guidelines.
But this SEO doesn't get your site too far, instead it will lose your credibility in search engine.
7. Grey Hat SEO : Grey Hat SEO is a mixture practice of White Hat SEO and Black Hat SEO but it is much more riskier than White Hat SEO. Because it exploits the search engine guidelines to get higher ranking on search engine result pages (SERP).
Must read 🔘 What is Termux - Why Do We Use Termux
Benefits of SEO (Search Engine Optimization)
1. SEO Increases Organic visibility and High Quality Website Traffic
SEO (Search Engine Optimization) increases your online visibility which directly increases your website traffic and brings high quality organic traffic.
An effective SEO (Search Engine Optimization) strategy will help deliver your web pages to a relevant target audience via the search queries.
2. SEO creates trustworthy experience for your audience
Claiming number one spot and being on the front page is completely reliable on authority you build. Whether you are having best resource or best answer , but without a quality user experience , you will have to try hard to get there.
That's the reason , technical elements of SEO are crucial to your succes like page speed, backlinks, and other authority building elements.
3. SEO Doesn't Have To Cost You Anything
SEO only doesn't cost anything apart from your time if you handle it yourself
Unlike Other marketing strategy where you have to pay-per-click, SEO doesn't cost anything.
You only have to invest your time and do deep research on keywords. Search engine crawls your site 24/7, promoting useful content and helping you to find new organic audience.
4. SEO supports Content marketing
Original content and SEO works Simultaneously; by creating helpful content for visitors including text, images, and videos, your website will rank better or higher in search engine result pages (SERP). SEO can make most of your efforts for content marketing.
Search engine like freshness, so keep updating your blog or content.
5. SEO boosts your credibility
If you rank better or higher in search engine result pages because of right SEO, IT WILL BOOST YOUR CREDIBILITY IN SEARCH RESULTS. But how SEO will boost my website credibility ?
Let me explain, if you rank higher or better, Google, Bing, Yandex or any other search engine is typically considered as high quality content or rich content, which boosts your site credibility.
I'll recommend you to improve your SEO, that's all.
SEO Services (search engine optimization services)
There are many seo services available on the internet but you have to choose which seo tool or seo services ,you will require to improve your website ranking and get Organic traffic.
SEO Tools : There are too many SEO Tools available to optimize your blogger or wordpress sites. But if you want better Search Engine Optimization (SEO), you should go with premium or paid seo tools for better seo optimization, because premium or paid seo tools provide you many SEO tools which are not easily freely available.
Some Very popular seo tools :
1. Ahref
2. Semrush