On-Page SEO: Everything You Need To Know
What is On-page SEO?
On-page SEO is the process of optimizing your web pages based on the elements that search engines use to determine if your pages should rank well in the results, and what order they should appear in. If you do the right things and apply the right techniques, your pages will be ranked higher in search engine results because they believe that your content is helpful for users, and that it delivers results that people are looking for. If your pages aren't optimized for these factors, they might still show up in the search engine results, but they won't rank as highly as they could. On-page SEO is a long-term strategy that you can use to help get your content discovered on the web by more people.
What to focus on for successful On-page SEO?
Keyword Research - According to Google, over 50% of the world’s online searches are made with voice commands. What this means is that people are increasingly more likely to use voice search when looking for advice, products and information online. With this in mind, it’s essential to invest time and effort into to keyword research. This will allow you to identify highly valuable keywords that your audience is searching for. - Optimize headlines - Headlines are an essential part of any blog post. They’re also one of the most important factors when it comes to increasing traffic and building an audience. If you don't have a good headline, no one is going to read your content. That's why it's so important to make sure your headlines are search engine and reader friendly. - Create a visual hierarchy - Search engines are looking at the text and images on your page and trying to understand what your page is about. A visual hierarchy is how you tell a search engine what is most important on a page. It also lets readers know what is most important on the page as well. - Design for ease of reading - Make sure your content is easy to read. Don’t use too many long sentences or you’ll lose your readers. Break up text into smaller paragraphs with headings. This helps readers read your content and stay engaged. - Optimize your internal linking - When you link to other pages on your own website, it’s called an internal link. Linking to other pages on your website can help readers discover more content and find related topics. Linking to relevant content can also help boost your search engine rankings.
How to perform Keyword Research for successful On-page SEO
Keyword research is a crucial first step to on-page SEO. It will allow you to identify the search terms and phrases that are most likely to drive traffic to your website. As a general rule of thumb, your target keywords should appear in the following places: - Your domain name - This is the most important place to incorporate keywords. - Your website copy - Include relevant keywords in your page titles, subtitles, headers, and your first 2-3 sentences to get the most out of each page. - Your website URL - This should be as specific as possible, but also be something that people are likely to type in. - The metadata on your images - Image alt text can be a great place to sneak in keywords that have high search volume but low competition.
How to craft a good Title for successful On-page SEO?
Your title is the most important part of your on-page SEO strategy in terms of getting the right people to click on your website. It should be relevant to the content of the page, but also include keywords that will help it rank in search results. A good rule of thumb is to use your keywords in your page title 2-4 times, but don’t overdo it. A title like “How to make the best pancakes ever!” is overkill. Just “Making the best pancakes ever” or something along those lines will be enough. You can also try different title variations to see what works best, and remember to keep the title short if you’re creating a blog post or article. There is no set length for a title like there is with a news article.
How to write a Good Meta Description for successful On-page SEO?
A lot of people skimp on their meta descriptions because they think it doesn’t matter. They’re wrong. Your meta description is an excellent place to include your core keywords and encourage click-throughs. It can also be used as a preview to your article or post. Keep your meta description under 150 characters and make sure it’s compelling enough for people to click through to your website. You can also use click-through rate (CTR) testing to see which description works best. CTR testing is a process where you take two different versions of your description and let the search engines decide which one is better.
How to craft Good Content with an Image and Video for successful On-Page SEO
There are two things that are almost guaranteed to get a page to rank well in search engines. They are images and videos. Videos are especially great because you can use them as a way to introduce yourself and your brand; such as an interview with the founder of a company, or an introduction to your podcast. The more readable content you have on your pages, the better your chance of ranking well in search engine results. A reader-friendly website with lots of useful and interesting content will bring more visitors to your site. It’s also important to make sure your website is mobile-friendly. In fact, Google’s mobile-first indexing update is expected to go live this year.
How to take care of On-page SEO for the long-term?
The best way to maintain high-quality on-page SEO is to create a content strategy. It’s important to have a plan for each blog post or article you create, and make sure it’s consistent with the rest of your website. It’s also important to revise your content whenever possible so that it stays up-to-date with current trends and information. If you don’t regularly revise your content, it will become dated and will lose credibility with readers. When you create new content, you can improve your SEO ranking even before it’s published. You can do this by taking advantage of a few growth hacking techniques that are very helpful for new content. You can do this in advance by creating a draft of the post, adding key words and even including an image. You can also create an advanced schedule for your posts so that you can publish them on different dates and times.
Summary
SEO is a long-term investment and the effort you put in now will pay off later. In fact, it can take months or even years to see a difference in your traffic and rankings. That’s why it’s important to follow best practices for on-page SEO and stay consistent with your blogging schedule. Finally, remember that SEO is a moving target and that what works today may not work tomorrow. Keep up with the latest trends and you’ll be ahead of the game. The ultimate guide to on-page SEO has come to an end. We hope you found it useful and that it will help you achieve better search engine rankings.
On-Page SEO: Frequently asked questions